A coaching marketplace built around real booking needs.
From slow, manual coach booking to a few taps across iOS, Android and web.
ilycoach · Corporate wellbeing & sport · 2016–2018 · Co-founder & CTO
Product impact
+30%
user engagement in six months
First corporate accounts
The platform expanded from individual bookings to B2B wellbeing programmes.
Context & challenge
I co-founded ilycoach, a platform connecting individuals and companies with certified coaches. The challenge was to make a marketplace work for both clients and coaches, then win over companies with a small team and a tight budget.
My role
Co-founder & CTO: product strategy, customer experience for both sides of the marketplace, and leadership of the developers and wellbeing experts.
UX / product approach
- Used user testing and rapid prototypes to validate product–market fit.
- Reduced booking to a few steps: choose a session, find a coach nearby, pay securely and receive notifications.
- Built four native apps for clients and coaches on iOS and Android, alongside a web dashboard.
- Added an HR space for organising wellbeing workshops in companies.
Building a digital product or marketplace?
Let’s talk about the user journey and the business model.
Founder · Product strategy · Marketplace · B2B · Wellbeing